On YouTube, AI Now Touches the Video Itself

YouTube's Made on YouTube event on September 23. These include content ideas and performance aids in Studio, thumbnail generation and video testing. YouTube also announced Gemini-based conversational editing features for Shorts and YouTube Create.

Also trending today is YouTube's new approach to testing multiple versions of a video on real viewers.

Why is it important for the content creator?
I think this is particularly important: YouTube is no longer using AI as a “video creation” feature, but production + optimization + testing system.

Date: Main announcements September 23, 2026; Developments regarding new vehicles continue to be discussed on September 24–28.